(Anyone care to comment on this article? Thanks, Roxane!)
Scholastic has been selling books to kids in classrooms for more than 50 years. It’s a fine Canadian tradition, an excellent ritual: A child gets the Scholastic flyer, picks out his or her favourite books, anxiously waits for the order to arrive, then has the excitement of getting the books in class and showing them off.
This has long been a great way to promote reading and to attach some prestige and excitement to the activity. But there’s now a new unwelcome spin on the old tradition.
Scholastic is selling video games to Canada’s schoolchildren, and not just educational video programs, but also fun games that do nothing but whet a child’s appetite for more video games.
Read more here.